So I have been getting pretty pumped for the Olympics taking place in Vancouver in a little less than a month. The commercials on TV have been OK, maybe a little dry, but we do get a closer look at some of our national athletes, which is pretty cool. Other than the hockey players and some of the bigger names in skiing, curling, etc, I don't have a mental rolodex of these superstars so it's fun to put a face to the name.
All that being said.... this animation spot done for BBC's coverage of the Olympics puts CTV's to shame. Studio AKA has created a visual slap in the emotional pit of any sports fan.... seriously riling me up!
Have a look: designrelated.com/inspiration/view/editor/entry/3744/studio-aka-animation-for-bbc-winter-olympics-2010
