We’re extremely excited to welcome the newest member of Dynamo’s client roster: Yellow Bird Project. YBP collaborates with independent musicians and artists to produce t-shirts and other goods to benefit charities and socially-conscious organizations. The shirts are designed by the bands themselves, and the profits generated are turned over to the bands’ charity of choice. The musical talent taking part in the Yellow Bird Project is as inspiring as the concept itself. Some of our personal favourites include Bon Iver, Clap Your Hands Say Yeah, New Pornographers, The Shins, Broken Social Scene and Hayden.
Dynamo’s relationship with YBP goes back a few years to when we worked hand-in-hand with the Jewish General Hospital to bring the “8000km” project to life, generating a moving campaign designed to raise money for Skin Cancer research and treatment. One of Yellow Bird Project’s founders, Matt Stotland, was deeply involved in the JGH campaign; now we’re joining forces again to do some powerful work for other great causes. Matt and co-founder Casey Cohen have entrusted Dynamo with work on YBP’s identity, website re-conception and a full slate of user-focused development duties. Stay tuned for more insight as the project progresses – we’re very proud to be working together.
Alex
- Dynamo's Interactive Director. Alex's holistic mission at Dynamo is to push the team to create beautiful, usable work online, and to exploit new technological and experiential avenues. He is preoccupied with keeping the studio at the forefront of an industry travelling at light speed.
